WHAT WAS THE PURPOSE?
In an effort to increase the aesthetic appeal of the College’s interior design, TAV has recently commissioned an artist to illustrate a drawing that will be blown up and placed on the right-side wall of the main entrance to the building.
WHO WAS INVOLVED?
The massive fifteen by ten foot vinyl illustration was drawn by hand by the Montreal based artist, Max Douglas, a.k.a. Salgood Sam (his brand name). The project was curated by the TAV College Director of Studies, Eli Meroz, the Student Experience Adviser, Justin Hand-Gregory and the Director of Communications, Devora Meroz.
The concept requested to the artist by this administrative team was to design a mural with the theme of cultural diversity, as well as Montreal’s distinct educational sector.
(Eli) Meroz said, “the objective was to demonstrate TAV’s pride in its culturally-diverse student body, as well as its surrounding neighborhood and the many options that our graduates have upon completion of their program.”
The curatorial team also requested that the art be slanted to complement the angle of the staircase, which is directly below the mural. The artist envisioned the concept perfectly!
The large wall where the mural will be placed used to be painted a blueish-green but is now painted an off white to allow its viewers to appreciate the art’s attention to detail and aura. The mural itself is comprised of five huge vinyl sheets that were printed and installed by a commercial signage company and then stuck to the wall using an adhesive on the back of the vinyl.
Tell us what you think of the mural and share your photos of it using #tavcollege