In an effort to increase the aesthetic appeal of the College’s interior design, TAV has recently commissioned an artist to illustrate a drawing that will be blown up and placed on the right-side wall of the main entrance to the building.
WHO WAS INVOLVED?
The massive fifteen by ten foot vinyl illustration was drawn by hand by the Montreal based artist, Max Douglas, a.k.a. Salgood Sam (his brand name). The project was curated by the TAV College Director of Studies, Eli Meroz, the Student Experience Adviser, Justin Hand-Gregory and the Director of Communications, Devora Meroz.
The concept requested to the artist by this administrative team was to design a mural with the theme of cultural diversity, as well as Montreal’s distinct educational sector.
(Eli) Meroz said, “the objective was to demonstrate TAV’s pride in its culturally-diverse student body, as well as its surrounding neighborhood and the many options that our graduates have upon completion of their program.”
The curatorial team also requested that the art be slanted to complement the angle of the staircase, which is directly below the mural. The artist envisioned the concept perfectly!
The large wall where the mural will be placed used to be painted a blueish-green but is now painted an off white to allow its viewers to appreciate the art’s attention to detail and aura. The mural itself is comprised of five huge vinyl sheets that were printed and installed by a commercial signage company and then stuck to the wall using an adhesive on the back of the vinyl.
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TAV has recently placed a huge twelve foot by four foot vinyl decal on a curved wall in its main entrance to the building. The decal was commissioned by the College in conjunction with its “Journalism and Design Club,” (The TJDC) to demonstrate its pride in the multiculturalism of its student body.
The mural titled “27 Ways to say Welcome” was designed by a former TAV College Arts, Literature and Communication student (Justin Hand-Gregory), who now coordinates the institution’s newsletter, as well as assists in producing other various media for the college.
The general concept for the mural was the brain child of two members of the TJDC. Eden Autmezguine and Bishal Pandey proposed the idea to me during one of our morning newsletter meetings and I thought it would be a fantastic addition to the College, said Hand-Gregory.
The mural itself features precisely what is in the title of this article: Twenty seven various languages. However, at first glance you would not suspect just how tricky the project turned out to be. Justin stated, “The project turned out to be quite difficult as I not only wanted to ensure I incorporated as many languages as possible, but also, that these languages were displayed with correct spelling. Therefore, what we did was put a poster in the main entrance of the college and asked the student body to write “Welcome” in their language. Luckily, we received an entire poster full of responses and as a result we were able to use this data to ensure the wording we displayed was spelled correct and not insulting. The responses we received from students on this poster was also exciting to see as it showed the relevance for the project, as well as the students’ pride in their ethnic heritage and their desire to proudly demonstrate this.”
The mural is the first initiative that Justin and the TJDC have completed as a series of projects to enhance the aesthetics of the up-and-coming Montreal college, as well as assisting in dictating a sense of originality and distinction for TAV. The club has a few more ideas that are currently in the “design phase” for more murals and creative projects.
The following is a list of languages that are displayed in the mural: